Porter’s Five Forces model represent the challenges and potential threats of any company in a constantly changing environment. It is a strategic monitoring tool. Have a look how it works … Continue reading “What is Porter’s Five Forces model”
The PESTEL method is a tool for analyzing the company’s macro-environment. It is particularly useful for identifying opportunities and threats within the SWOT matrix.
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What is the PESTEL analysis?
SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and helps a company develop its marketing strategy. Here is what a SWOT is and how to build it. Continue reading “What is a SWOT analysis ?”
Marketing is a science which consists in designing the offer of a product according to the analysis of consumer expectations, and taking into account the capacities of the company as well as all the constraints of the environment (socio-demographic, competitive, legal, cultural…) in which it operates. Let’s see what does it mean ! Continue reading “What is marketing ?”
SEO is the acronym of Search Engine Optimization. It consists in optimizing a website so that it obtains the best possible visibility in the natural results of search engines such as Google or Bing. 3 points must be taken into account: technique, drafting and links.
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