Consumers have different needs and tastes, and the market approach does not meet unique requirements and aspirations. Although every consumer is different, many of them have similar characteristics. This is why the FSP approach is beneficial. Explanations!
Continue reading “Focus, segmentation and positioning analysis”
The Internet is one of six media. The others are: TV, Radio, Cinema, Press, Display. Since the emergence of this additional medium, new forms of communication and advertising, web marketing, have appeared and are still developing, an overview. Continue reading “What is Web Marketing”
Porter’s Five Forces model represent the challenges and potential threats of any company in a constantly changing environment. It is a strategic monitoring tool. Have a look how it works … Continue reading “What is Porter’s Five Forces model”
The PESTEL method is a tool for analyzing the company’s macro-environment. It is particularly useful for identifying opportunities and threats within the SWOT matrix.
Let’s see how it works !
SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and helps a company develop its marketing strategy. Here is what a SWOT is and how to build it. Continue reading “What is a SWOT analysis ?”
Marketing is a science which consists in designing the offer of a product according to the analysis of consumer expectations, and taking into account the capacities of the company as well as all the constraints of the environment (socio-demographic, competitive, legal, cultural…) in which it operates. Let’s see what does it mean ! Continue reading “What is marketing ?”
SEO is the acronym of Search Engine Optimization. It consists in optimizing a website so that it obtains the best possible visibility in the natural results of search engines such as Google or Bing. 3 points must be taken into account: technique, drafting and links.
Let’s see how it works ! Continue reading “What is SEO or Search Engine Optimization”
