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What is Porter’s Five Forces model

What is Porter’s Five Forces model

Porter’s Five Forces model represent the challenges and potential threats of any company in a constantly changing environment. It is a strategic monitoring tool. Have a look how it works … Continue reading “What is Porter’s Five Forces model”

Author AdminPosted on 06/01/201906/01/2019Categories Marketing

What is a PEST or a PESTEL analysis ?

pestel-analysisThe PESTEL method is a tool for analyzing the company’s macro-environment. It is particularly useful for identifying opportunities and threats within the SWOT matrix.

Let’s see how it works !

What is the PESTEL analysis?

Continue reading “What is a PEST or a PESTEL analysis ?”

Author AdminPosted on 12/12/201806/01/2019Categories Marketing

What is a SWOT analysis ?

swot-analysisSWOT stands for Strengths, Weaknesses, Opportunities and Threats, and helps a company develop its marketing strategy. Here is what a SWOT is and how to build it. Continue reading “What is a SWOT analysis ?”

Author AdminPosted on 11/12/201806/01/2019Categories Marketing

What is marketing ?

what-is-marketingMarketing is a science which consists in designing the offer of a product according to the analysis of consumer expectations, and taking into account the capacities of the company as well as all the constraints of the environment (socio-demographic, competitive, legal, cultural…) in which it operates. Let’s see what does it mean ! Continue reading “What is marketing ?”

Author AdminPosted on 10/12/201806/01/2019Categories Marketing

What is SEO or Search Engine Optimization

search-engine-optimizationSEO is the acronym of Search Engine Optimization. It consists in optimizing a website so that it obtains the best possible visibility in the natural results of search engines such as Google or Bing. 3 points must be taken into account: technique, drafting and links.

Let’s see how it works ! Continue reading “What is SEO or Search Engine Optimization”

Author AdminPosted on 07/12/201806/01/2019Categories SEO

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  • What is Porter’s Five Forces model
  • What is a PEST or a PESTEL analysis ?
  • What is a SWOT analysis ?
  • What is marketing ?
  • What is SEO or Search Engine Optimization

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